RICE has only a trace of fat and has no trans fat. Recent research shows that people who eat rice consume less sugar and saturated fat, have a lower risk of high blood pressure and obesity and may be less likely to develop heart disease and type II diabetes.

RICE is low in calories, providing 103-108 calories per half-cup cooked serving.

RICE is sodium-, cholesterol- and gluten-free.

RICE is nutrient-dense and contributes over 15 vitamins and minerals, including folic acid and other B-vitamins, iron and zinc.

RICE is an energy food, supplying complex carbohydrates that the body and brain need to function.

RICE triggers the production serotonin in the brain, a chemical that helps regulate and improve mood.

RICE is a perfect example of a nutritious dietary staple that contains essential nutrients, like folic acid and iron, which are important for health of women of all ages.

RICE is comprised of complex carbohydrates that are more slowly digested.

RICE eaters are less likely to be overweight or have an increased waist circumference.

RICE eaters have 34% reduced risk of having high blood pressure.

RICE eaters have a 21% reduced risk of metabolic syndrome.